
Beinart makes an important point about the Democrats' overall strategy:
Because of their own backgrounds and personalities, Nixon, Reagan and even George W. Bush connected personally to working-class voters (at least white ones) in a way that partially overcame the GOP’s image problem. But Mitt Romney has not, and will not. In different ways, every Democratic speaker honed in on that vulnerability. And then Michelle Obama masterfully used it to reintroduce America to her husband. The entire subtext of her speech was: Barack Obama and I are like you; we come from families like yours; we’ve lived lives like yours. We’re the un-Romneys.
The presidential race remains close. But the Obama campaign has what the Clinton campaign had in 1992 and the Bush campaign in 2004: clarity of message. It’s a message that makes Romney’s policy views a function of his biography. And in these bad economic times, the Democrats are using it to achieve a kind of political jujitsu. Usually, the president who presides over a lousy economy gets accused of being out of touch. That’s what happened to Herbert Hoover, Jimmy Carter and George H.W. Bush. But by relentlessly depicting Romney as a detached plutocrat, the Obama campaign has turned that traditional narrative on its head.
(Photo: Cutouts of President Barack Obama, First Lady Michelle Obama and Vice President Joe Biden are seen at a vender's booth in the American Presidential Experience exhibit on September 3, 2012 in Charlotte, North Carolina. By Brendan Smialowski/AFP/Getty Images)