Reviewing David Halperin's book, How To Be Gay, J. Bryan Lowder zeroes in on how gays going mainstream had to reject queeniness:
Halperin is at his best when critiquing the current assimilationist model of gay-rights activism, with its denial of any cultural interests or aesthetic points-of-view that hint of femininity or campiness or of the "stereotypically gay." His cultural history of how this attitude emerged in the 1970s will be surprising to those who view the gay-rights movement as a consistently positive progression; Halperin argues convincingly that as butch masculine styles became ever more mandatory, both for attracting sexual/romantic partners (no femmes, no fats!) as well as earning political credibility, the push toward conformity lead to the "euthanasia of traditional gay male culture."
(Video via Copyranter)