
John Sides finds that Obama has more ads on the air than Romney does:
Why is this happening? One of the challenges facing Romney and Republican-affiliated super-PACs and 501c’s is that they are currently paying higher rates for advertising than Obama. This reflects both campaign finance law, which allows candidates to pay lower rates than independent groups, as well as Romney’s decision to buy advertising time relatively late in the cycle.
Here is what this means: across all the presidential general election advertising by candidates, parties, and groups, each pro-Obama ad has cost an average of $502 dollars. But each pro-Romney ad has cost an average of $630.
More findings from Sides that we highlighted earlier are here.