Chart Of The Day

Party_favorability

Tom Holbrook finds that the GOP brand is still tarnished:

[T]hroughout this campaign period the Democratic Party has been viewed more positively than the Republican Party. In fact, there is not a single poll in this series in which the Republican party registered a net positive rating, and not a single case in which the net Republican rating was higher than the net Democrat rating. The average net rating for the Republican Party in this series is -13, whereas the average for the Democratic Party is +.3. To be sure, the net rating for the Democratic Party is sometimes in the negative, and the gap toward the end of the series is not as great as it was in the wake of the Democratic convention, but it is clear that the Democrats hold an advantage on this front

Steven Taylor adds:

The bottom line is: we know a substantial number of voters (in the high 40s to low 50s) will vote for Romney, the Republican, next week. However, we also know that partisan ID in polls does not fit those numbers. As such, it is clear that a lot of people who will vote Republican do not wish to be called Republican for whatever reason. The above graph gives us some context: the net view of the GOP at the moment is negative, and it is not just because Democrats view the party unfavorably (because there are not enough Democrats to create a net unfavorable outcome).