Amir at Beautiful Decay has the story behind the captivating image:
Built in 1995 in the Austrian village of Wattens, Swarovski World is perhaps the worlds most unusual Flagship store/theme park. Designed by multimedia artist André Heller, the site features 14 underground chambers of wonder dedicated to the versatile artistic interpretation of the material crystal.
Lonely Planet has more:
A giant’s head spewing water into a pond greets you in the park. Inside you’ll find Alexander McQueen’s crystal tree, zebras drifting past on ruby slippers in a twinkling theatre, and the world’s biggest crystal, weighing in at 62kg. Terence Conran’s shop by the exit is where, depending on your budget, you can buy a bejewelled pen for €1.30 or splurge on a €14,800 crystal-studded iguana. Decisions, decisions…
(Image from Swarovski World)
The Dish 