Drum searches for lessons over the shuttering of the NYT’s Green blog and Environment desk:
Obviously the Times editors are going to come in for plenty of criticism over this, and that’s fine. They deserve it. But let’s face it: the reason they did this is almost certainly that the blog wasn’t getting much traffic (and, therefore, not generating much advertising revenue). So a more constructive question is: Why do readers—even the well-educated, left-leaning readers of the Times—find environmental news so boring? Is it because we all write about it badly? Is it something inherent in the subject itself? Is it because most people think we don’t really have any big environmental problems anymore aside from climate change? Or is it because it’s just such a damn bummer to read endlessly about all the stuff we should stop doing because, somehow, it will end up destroying a rain forest somewhere?