How Vaccine Denial Spread

Curtis Brainard blames “balanced” coverage:

Between 1998 and 2006, 60 percent of vaccine-autism articles in British newspapers, and 49 percent in American papers, were “balanced,” in the sense that they either mentioned both pro-link and anti-link perspectives, or neither perspective, according to a 2008 study by Christopher Clarke at Cornell University. The remainder—40 percent in the British press and 51 percent in the American press—mentioned only one perspective or the other, but British journalists were more likely to focus on pro-link claims and the Americans were more likely to focus on anti-link claims.

While it’s somewhat reassuring that almost half the US stories (41 percent) tried, to varying degrees, to rebut the vaccine-autism connection, the study raises the problem of “objectivity” in stories for which a preponderance of evidence is on one side of a “debate.” In such cases, “balanced” coverage can be irresponsible, because it suggests a controversy where none really exists.