Robert W. Gehl wonders if there is any hope for haters:
One could imagine users getting a Love button. But we are not allowed to dislike. And herein lies a way out of the Like Economy. Dissent, dissensus, refusal are not easily afforded in Facebook. Dissenters have to work for it: they have to write out comments, start up a blog, seek out other dislikers. They are not lulled into slackivism or “clickivism,” replacing the work of activism with clicking “like” on a cause as if the sheer aggregate of sentiment will make someone somewhere change something.
Instead, frustrated dislikers must think through their negative affect and find ways to articulate it into networks of dislike. If dislike scares off brands, so be it. Brands aren’t going to fix the world’s problems – but the dislikers might.
The Dish 