Philosophy’s PR Problem

Mark Vanhoenacker argues that philosophy’s profile could use some raising, especially considering how thought experiments are so well-suited to our times:

Thought experiments (TXes TM, we’ll brand them) are the perfect philosophical consumer product for our age. The high they produce—a gratifying puzzlement, a perfectly framed issue, an “A-ha!” moment of insight into you and your society’s intuitions and contradictions—is quick and addictive. TXes are accessible and democratic, often by design. They strip out extraneous details and walk the user straight to the heart of a complicated issue. They’re much more democratic than science: By definition they don’t require a lab, special equipment, or any pesky numeracy skills. They’re easily remembered and shared (many fit into 140 characters). They’re fun on your own but wouldn’t be out of place at those dinner parties, either.

So how should we reintroduce philosophy to the masses?

Philosophy needs a slogan.

If I say “The Other White Meat,” “The Fabric of Our Lives,” or “Good to the Last Drop,” you know just what I’m eating, wearing, or brewing. When I lived in the United Kingdom, I was fond of the “Nobody Forgets a Good Teacher” campaign. “Philosophy matters” isn’t a bad slogan. Or “Philosophy? That’s a Good Question.” … Once philosophy has a logo and a slogan, it needs a campaign. One option would be to put some controversial thought experiments onto posters. E.g., using [a] gun control TX:

What’s the difference between supporting gun control and taking the gun out of the hand of a gun owner at the very moment he or she comes face-to-face with a home intruder?

Philosophy. The best answers come from the best questions.