An Ephemeral Web

Google has threatened to evict thousands of blogs on its Blogger platform following a terms-of-service change to crack down on pornographic ads. Felix is worried:

What I fear is that the entire web is basically becoming a slow-motion Snapchat, where content lives for some unknowable amount of time before it dies, lost forever. Sites like archive.org can’t possibly keep up; and the moguls who own most of the content online are simply not invested in the ideals of the link economy. When even Google is giving bloggers just three days to save their sites or see their content disappeared — three days when many of them are on summer vacations, no less — it’s pretty obvious that there’s no such thing as a truly benign online organization any more.

A 2012 study found that 38 percent of links disappear within five years.