In an increasingly stable Colombia, the decline of drug violence has led to the rise of drug-violence-themed tourism. Karen Catchpole eyes the market that’s developed around one-time kingpin Pablo Escobar:
Now there are at least 10 companies offering Escobar tours in Medellín – making stops at his grave, the site where he was killed, and other grisly landmarks. My guide on the $45 Escobar tour offered by Medellín City Tours, John Echeverry, says he had to think long and hard before agreeing to take the job. As we turn our backs on Escobar’s grave, Echeverry tells a story about the time that he and 44 of his classmates (including the son of Escobar’s cousin and Medellín Cartel business manager Gustavo Gaviria) were invited to Escobar’s private retreat, Hacienda Nápoles, for the weekend. “There were mini motorcycles for all of us,” Echeverry remembers. “We sat at a long table and we could have whatever we wanted.” He shakes his head. The memory has him caught, like the rest of the country, between Escobar excitement and Escobar shame.