Timothy George considers the cottage industry of “Hell Houses” – theatrical productions of the underworld designed to terrify congregations into remaining chaste and faithful:
There are many variations on this theme: a hayride through hell, a demon-guided stroll in a cemetery, a train trip of terror, and so on—but all presentations have three things in common. First, there is a series of mini-dramas, gruesome, death-centered tableaux always presented in lurid, edgy (some say cheesy), soap-opera style. These run the gamut from smoking-related cancer deaths to school shootings, teen suicides, fiery car crashes, botched abortions, homosexual teens dying of AIDS, and all kinds of family traumas—domestic violence, divorce, sex abuse (including incest), and the like. The aim of the skit is to show the truth of the New Testament dictum, “The wages of sin is death” (Rom. 6:23), not only physical death in this world, but also eternal punishment in hell in the next.
After the “incidents” come the consequences, namely, a visit to hell. “Hell” is a dark, smoke-filled room complete with strobe lights and the shrieks of tortured souls. The dénouement is a Mel Gibson-esque portrayal of the crucifixion followed by a personal appeal to accept Jesus Christ. Sometimes an actor impersonating Jesus makes the appeal himself in a breath-minted, nose-to-nose encounter with those presumably shaken by what they have seen.
The demand has grown since Jerry Falwell pioneered the idea in the 1970s:
Colorado-based Keenan Roberts has led the way with his publication of a how-to kit for pastors and youth ministers who want to put a little scare-mongering into their teen evangelism program. For several hundred dollars you can buy this resource with directions on how to construct an effective Hell House. There are scripts for seven rooms and instruction on how to present a graphic hell scene and a closing “come to Jesus” scenario. If you want some help putting on a sizzling evangelism event this Halloween, then Roberts’ Hell House Outreach Kit just might be what you are looking for! This kit, available in all fifty states and twenty-six countries around the world, is sold to church leaders who want to “get prayed up and powered up” and “prepared for the ride” of their ministry life. The kit comes with this admonition: Shake your city with the most “in-your-face, high-flyin’, no denyin’, death-defyin’, Satan-be-cryin’, keep-ya-from-fryin’, theatrical stylin’, no holds barred, cutting-edge” evangelism tool of the new millennium!
The Dish 