A profile of the magazine offers insight into how cannabis culture has changed over four decades:
Danny Danko (senior cultivation editor): Tons of companies are coming in to
advertise. A lot of the vapor-pen companies, a lot of the hydroponics companies that sort of shied away from us years ago because they didn’t want that connection to marijuana, have come around because they’re just not afraid of the stigma anymore. That’s one of the things I think High Times has done a good job of—just removing the stigma of the “lazy stoner.” Instead, we try to show that whether it’s in the entertainment business or sports or wherever, we are everywhere. We are doctors and lawyers; we are throughout society and in every part of it. …
Bobby Black (senior editor): It used to be, back in the day, it was always rock—psychedelic rock in the ’60s and ’70s—that was the music associated with pot. Then hip-hop came out—well, and reggae, of course, because of the Rasta culture—and they embraced pot in a big way. The thing that’s changed now is that I’m noticing pop stars like Miley Cyrus and Justin Bieber really embracing pot. And it’s not that pop stars never smoked weed before; it’s just that now they’re out about it and don’t really care. It’s become so accepted that the new generation is just like, “So what?”
Dan Skye (executive editor): Jennifer Aniston!
I think she would sell, because we know that she smokes pot—we’ve heard about it for years. We tried; we got no response. And Miley Cyrus is great. We did a poll a few months back: “What celebrity would you most like to smoke with?” And she scored higher than Bill Maher, which we thought was really kind of funny.
Bobby Black: When the magazine started, all throughout the ’70s, sex was an integral part of it. We had beautiful women on the cover. We walk a fine line with it, because we don’t want to be exploiting women. On the other hand, those covers were sexy—and there is nothing wrong with sex. I’ve always stressed this: High Times is about hedonism. But it isn’t about irresponsible, over-the-top hedonism—it’s about enjoying everything life has to offer, and sex is part of that.
But the reason we don’t put [former porn star] Jenna Jameson in her bathing suit on the cover anymore is because the sales just weren’t there. Our readers would rather stare at centerfolds of plants—and that’s just the facts we have learned over the years.
Try not to drool at your desk, stoners:
(Image: Cover of the June 1980 issue via High Times)
The Dish 