In response to Twitter going public, Benjamin Kunkel pens a manifesto arguing that “social media can either be profitable or it can be social. In the end, it can’t be both”:
The IPOs of Facebook and Twitter should therefore be reversed, through the socialization of both companies and other social-media services that attain a similar scale. The time has come, in other words, to socialize social media. Keynes long ago called for “a somewhat comprehensive socialization of investment” in modern economies, while leaving room for the skill and inventiveness of entrepreneurs “(who are certainly so fond of their craft that their labor could be obtained much cheaper than at present), to be harnessed to the service of the community on reasonable terms of reward.” The broader question can await another day. But large social media companies particularly invite socialization—that is, going public in the sense of public ownership—for the reasons that follow.
One of the reasons he outlines:
Social media should be socialized because attaining profitability (through ads or fees) is impossible without degrading the service.
So far executives hope to turn a profit by providing ad space and/or by data-mining users so that information can be sold to advertisers to use more broadly. The more social-media services are infiltrated by ads, the less the user enjoys the fundamental social right of choosing her own company. On Twitter I follow who I want and don’t follow the others. On Facebook, as IRL, I choose my friends as well as those people I find it socially convenient to call “friends.” And as with social life generally, there are no directly assessed fees for participation, any more than I have to pay a toll to walk down the street with a friend (or follower).
Advertising degrades this freedom. I don’t get to choose whose ads I see, or whether I want to see any. Some people may enjoy corporate advertisements—and they should be able, accordingly, to follow Burger King or Pfizer. But I have something to advertise as well: my opinions, the articles I write, the books by other people I think you should buy, et cetera. That is my freedom, just as it’s yours to follow or block or unfriend me. We only lack this freedom when it comes to corporate entities with the budgets to override our choices. And everything suggests that as Facebook and Twitter try to increase revenues and share value, they will pollute social media with ever more ads.
Meanwhile, Kentaro Toyama argues that social media is less and less a liberating force:
[W]hat both Chinese censorship and American surveillance show is that there is nothing inherently democratizing about digital networks, at least not in the political sense. Far-reaching communication tools only make it easier to impose constraints on the freedom of expression or the right to privacy. Never before have Chinese censors had it so easy in identifying subversive voices, and never before has the NSA been able to eavesdrop on the private communications of so many people.
Silicon Valley feeds us a myth of technology trumping politics, but if anything, it’s the other way around. How else would the NSA have been able to strong-arm nine tech giants like Apple, Facebook, Google, and Microsoft into cooperating with its PRISM program? What’s telling was the embarrassed semi-apology that these firms issued to the public – their excuse came down to, “We didn’t want to. What we did wasn’t so bad. They made us do it.” Meanwhile in China, Internet companies are a seamless extension of the government’s censorship machine.
The Dish 