The Place Race

We recently aired concerns that Google is acquiring a monopoly on mapmaking. Adam Fisher evaluates the “Wikipedia of mapping,” OpenStreetMaps (O.S.M.), as a “potential challenger to Google’s cartographic hegemony”:

Today, Google’s map includes the streets of every nation on earth, and Street View has so far collected imagery in a quarter of those countries. The total number of regular users: A billion people, or about half of the Internet-connected population worldwide. Google Maps underlies a million different websites, making its map A.P.I. among the most-used such interfaces on the Internet. At this point Google Maps is essentially what [Silicon Valley visionary] Tim O’Reilly predicted the map would become: part of the information infrastructure, a resource more complete and in many respects more accurate than what governments have. It’s better than MapQuest’s map, better than Microsoft’s, better than Apple’s.

“You don’t see anybody competing with Google on the level or quantity of their mapping today,” says [OpenStreetMaps founder Steve] Coast, who now works as a geographic-information professional. But, he adds, “that’s because it’s not entirely rational to build a map like Google has.” Google does not say how much it spends on its satellite imagery, its planes, its camera-equipped cars, but clearly it’s an enormous sum. O.S.M., by contrast, runs on less than $100,000 a year. Google’s spending is “unsustainable,” Coast argues, “because in the long run, this stuff is all going to be free.”

The O.S.M. map data is free now — but using it comes with a catch. Any improvement, or any change at all, that a developer makes to O.S.M.’s map must be sent back to O.S.M. It’s a clever tactic, forcing competitors of Google Maps to choose between fighting Google alone or joining a coalition that, if it prevails, will ensure that no private company will ever be able to establish a mapping monopoly.