Callie Beusman argues that “the term is deployed basically every time someone does or says something not completely celebratory about sex” and is now just “a nebulous blob of a buzzword”:
[I]n accusing someone of slut-shaming a public figure, you dismiss their tone as judgmental and not sex-positive. You characterize them as prudish and a bad or backwards feminist and, as such, you don’t deign to engage with the content of what they’re saying. All this talk of “slut-shaming” causes us to plow blindly through nuance and to get worked up over distracting trifles. When we tell women that it’s ignorant or old-fashioned to feel uncomfortable with over-sexualized depictions of women in the media, we lose sight of the context in which those depictions take place. Because of this, the way we tend to talk about “slut-shaming” can be harmfully reductive.
Saying that feminist discomfort with commoditized sexiness is automatically “shaming” encourages a “you’re either with us or against us” logic. It facilitates sweeping value judgments:
i..e, Lady Gaga’s thong is either good for women or it’s bad for women; Miley Cyrus’ naked music video is either empowering or objectifying. But there’s power in recognizing that a specific performance of sexuality can be at once subversive and pandering: yes, a pop star’s decision to wear a thong and twerk and flaunt her sexuality can be a celebration of the female body and of female sexual agency; yes, it can be an inspiring rejection of the misogynistic notion that women should behave chastely and “appropriately” in the public sphere.
However, such decisions occur in a very specific context. The entertainment industry has a history of commoditizing female sexuality and objectifying women in order to market the idea of sexual availability. When Miley Cyrus, Lady Gaga, Rihanna, Ke$ha, Nicki Minaj, Katy Perry, et. al. make overtly sexual music videos and put on blatantly erotic performances, it’s both a reaction against prohibitive, oppressive attitudes about female sexuality and a canny response to the established fact that (young, heterosexual, female) sex sells. We don’t have to choose between Team Empowerment and Team Oppression in reacting to that.