Tom Chatfield isn’t enamored with data cloud technology:
Rights – and content creators’ lack of them – lie at the heart of cloud storage’s worst dangers, something connected in turn to the underlying nature of cloud storage. … The moment you hit upload, you’ve given away almost every right you might expect to possess over what’s “yours”. Instead, the entitlements and obligations you’re left with will be spelled out in the terms of an almost-certainly-unread licensing agreement with the company who own a service – and who, in most cases, will award themselves the ability to do pretty much anything legal they see fit with your material. Depending on the country that a company’s servers are located in, moreover, a government will also reserve certain privileges regarding your information: looking inside your old emails without a warrant, perhaps, in the case of US; or locking you up for insulting the monarch in Thailand.
Is there a way out? Maybe:
SocialSafe is a company founded on the belief that the dire warnings about cloud technologies really are true. In [company founder Julian] Ranger’s words, “lack of privacy through inadvertent self-harm (over-sharing) and through third-party data aggregation will cause greater and greater harm over the years as people cannot leave their past behind them” – and that’s before you get onto data loss, theft, fraud, and the wholesale shutting down of online services.
The service SocialSafe currently offers is the automatic copying of all your cloud content to your own computer – to be held by you no matter what happens online, and browsed or analysed at your own convenience. The service covers the gamut of social media, from Twitter to Facebook via Instagram and LinkedIn. But by the end of next year, it plans to cover categories of data ranging from purchase histories and utility bills to financial and health data – and, Ranger hopes, towards an eventual model where you yourself own your personal data library, and can “decide to make it available in parts you decide, for purposes you agree with.”
Previous Dish on cloud dominance here. Update from a reader:
It’s possible to build online systems that don’t allow tracking. Cryptographers have worked out schemes to do this. A guy named David Chaum invented a cryptographic protocol for making blind signatures that helps a lot, and he built an EZpass-like toll collection system that couldn’t track drivers.
We don’t make tracking hard or impossible for three reasons. First, for the people who build Internet services, it’s harder and it costs more. A lot of stuff we’ve already built – the web, email, chat services – would have to be rearchitected to foil tracking. That’s a really big, expensive job.
Second, tracking people is a big part of the business model of several important companies now. Google and Facebook wouldn’t have business models without tracking. Data collection is behind some of the biggest fortunes in the world now. Those folks aren’t going to just walk away from their incomes.
Third, the government really wants to track everyone. Because protecting privacy is expensive, difficult, and bad for business, it won’t happen without regulation, and the government has no interest in protecting people’s privacy.
I look at it like this. When the first wave of industrialization hit, it created really bad environmental and labor problems. We lived with them for a long time, then we started to push back through government regulations. Those problems have been mitigated in rich countries, but not everywhere.
This current wave of industrialization has bad side effects as well. It’s eating everyone’s privacy. Right now, we’re all blissed out on the benefits of the tech. I have a device in my pocket that lets me search through most of the world’s information. That’s pretty cool. And the screw hasn’t really turned yet on the problems – we haven’t had the inevitable wave of scandals that will come when some political party uses the security infrastructure to punish their opponents yet, we haven’t had corporations smearing their competitors by leaking personal info, etc. All of that will come.
When it does come, we’ll have big fights about taming the new industrial concerns like Google, certain business practices will be heavily regulated or banned, new tech will be deployed to solve these problems, etc. Eventually, the average voters will win out over the big money. But it’s way too much work, way too costly, and way too threatening to important business models to put any fixes in place until average people have begun to feel genuinely threatened. We’re still some distance from that point.