The Enduring Popularity Of Print

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A new Pew study shows that “though e-books are rising in popularity, print remains the foundation of Americans’ reading habits”:

Most people who read e-books also read print books, and just 4% of readers are “e-book only.” Audiobook listeners have the most diverse reading habits overall, while fewer print readers consume books in other formats. Overall, 76% of adults read a book in some format over the previous 12 months. The typical American adult read or listened to 5 books in the past year, and the average for all adults was 12 books. Neither the mean nor median number of books read has changed significantly over the past few years.

Hector Tobar notes that the Pew study “echoes a private survey in the United Kingdom last year that found that young people prefer print books to e-books.”

(Image by License Direct via Fast Company)