That’s the name of the above animated musical short by Matt Berenty and David Bokser, which Casey Chan praises as “adorable in all the right ways” and “just as good as any Pixar short”. In an interview last November, the filmmakers spoke about their inspiration for the project:
Matt Berenty: “The project started when David Bokser and I were just about to graduate from the Savannah College of Art and Design to pursue jobs in the animation industry. We were driving to lunch one day toward the end of school and I looked up at a billboard and asked, ‘What would it be like to live in a billboard?’ This instantly sparked an interest in telling a story based around this idea.”
David Bosker: “I think what made it stick so well for us was that the field of advertising was so ripe for satire. We are constantly being bombarded by advertisements which are essentially messages that somebody, somewhere has thought up in order to influence our actions and emotions. We wanted to find a way to wrap that concept inside a traditional love story without it being too heavy handed in it’s message or too sentimental.”
The Dish 