This white boy is nuts:
Dave Bry examines how white people are making up an ever greater proportion of hip-hop’s stars and audiences:
In 2013, for the first time in the 55-year-history of the Billboard Hot 100, not one black artist lodged a number-one single. (Of the eleven songs that held the spot for some portion of the year, four were hip-hop, and four featured black singers or rappers in guest roles.) There’s been round, sustained clamor over Macklemore’s Grammy haul, which was all the more glaring because it came at the expense of fellow nominee Kendrick Lamar, a (frankly) far more talented artist, who is black. … Macklemore admits that white privilege is a factor in his success. “I benefit from that privilege,” he has said. “And I think that mainstream Pop culture has accepted me on a level that they might be reluctant to, in terms of a person of color.” But that doesn’t change the facts on the ground:
A new white hip-hop superstar has been anointed, one who does not live up to most rap critics’ definition of excellence. (Eminem is widely considered to be an extremely skilled rapper.) Some have even gone so far as to anoint Macklemore some sort of savior of hip-hop, a Great White Hope who will help the genre evolve into a more enlightened form. A recent Dallas Morning News headline sums up this perspective: “Macklemore shows hip-hop doesn’t need to be homophobic, violent in Dallas concert.”
Like Serch said, with so many more white people listening to rap than black, more and more white people will make it (and, it’s hard to deny that its easier to sell a white rap star to millions and millions of white consumers than it is a black one). So let’s imagine that, in 25 years, most of the people making it are white, and that, like rock, it’s thought of as a white form. Shouldn’t we expect black artists will be on to creating whatever next new form might challenge the status quo the way rap did, and the way rock n’ roll did before that? As rock became whiter over time, black artists forged new paths in R&B, in soul, in funk, in disco. (And many—Chuck Berry, Jimi Hendrix, Phil Lynott of Thin Lizzy, Prince, Bad Brains, Living Colour, Fishbone—stayed on and made an indelible impact in rock.)
Bry goes on to recognize a “new wave of [black] artists from Chicago and Atlanta have been pushing rap into aesthetic spaces it has never been before,” who often use Autotune “to warp their voices in ways traditional rappers never could, they bleed one word into the next, blurring the line between rapping and singing.” Exhibit A is ZMoney:
The Dish 