The New 538

Nate previews his new site:

People also think it’s going to be a sports site with a little politics thrown in, or it’s going to be a politics site with sports thrown in. I understand why people say that — what we’ve been known for, plus ESPN, plus ABC News. But we take our science and economics and lifestyle coverage very seriously.

We are repositioning FiveThirtyEight away from being a politics site. It’s a data journalism site. Politics is one topic that sometimes data journalism is good at covering. It’s certainly good with presidential elections. But we don’t really see politics as how the site is going to grow. It’s very seasonal in terms of traffic. If you’re trying to get politics traffic outside of election years, you’re mostly looking toward hardcore partisans, and we, frankly, don’t want to write that content to appeal to hardcore partisan readers. Not to say we don’t have political views, but that’s not what we’re all about, really. The growth is in sports and economics and science. That said, we have another election coming up in November and 2016.