Flaunting Failure?

Kevin Roose observes that “Silicon Valley has managed to turn failure into a bragging right”:

Why talk about failure at all? In part, the trend may be a concession to Silicon Valley’s messy reality. Even during a historic tech boom, the fact remains that the vast majority of start-ups die in their infancy. (Shikhar Ghosh, a senior lecturer at Harvard Business School, studied more than 2,000 venture-­­backed start-ups and found that roughly 75 percent of them failed to return investors’ capital.) But these missteps, numerous as they are, are rarely KOs. At many failed start-ups, defeated founders and engineers quickly move on to other ventures, investors write off their losses, and the tech world absorbs the hit without cascading into an industry­wide crisis. Given the gentle funeral that awaits many start-up deaths, the postmortem trend can also be seen as a psychological prophylactic, a clever way to shrink the stigma around failure and ensure that entrepreneurs keep gambling on crazy ideas, despite the likelihood that they’ll lose. It’s also a hopeful reminder that what starts as failure can morph into success. After all, Steve Jobs ran NeXT before he built Apple into a colossus, and Twitter was spun out of a DOA podcasting start-up called Odeo. If they kept going, the pep talk goes, so should you.

At its best, the start-up postmortem offers a founder the chance to self-reflect and apologize for mistakes made along the way. At worst, it’s a job application in disguise. Some tech retrospectives are so filled with humble-brags and hubris (if only we hadn’t been so far ahead of the curve!) that they don’t read like failure stories at all. “We built a world-class team of engineers, designers, marketers, and operations specialists,” wrote the Outbox founders, while eulogizing their mail-scanning start-up earlier this year. “Together, we made a product that was as beautiful as it was complex, and overcame nearly every obstacle in our path.”