Researcher Meredith Ringel Morris found that new parents are too busy to post to Facebook:
After a child is born, Morris discovered, new mothers post less than half as often. When they do post,
fewer than 30 percent of the updates mention the baby by name early on, plummeting to not quite 10 percent by the end of the first year. Photos grow as a chunk of all postings, sure – but since new moms are so much less active on Facebook, it hardly matters. … If new moms don’t actually deluge the Internet with baby talk, why does it seem to so many of us that they do? Morris thinks algorithms explain some of it. Her research also found that viewers disproportionately “like” postings that mention new babies. This, she says, could result in Facebook ranking those postings more prominently in the News Feed, making mothers look more baby-obsessed.I have another theory: It’s a perceptual quirk called a frequency illusion. Once we notice something that annoys or surprises or pleases us – or something that’s just novel – we tend to suddenly notice it more. We overweight its frequency in everyday life. For instance, if you’ve decided that fedoras are a ridiculous hipster fashion choice, even if they’re comparatively rare in everyday life, you’re more likely to notice them. And pretty soon you’re wondering, why is everyone wearing fedoras now?
(Photo by Sage Ross)
