Anne Applebaum outlines his innovative tactics, which she characterizes as “old-fashioned Sovietization plus slick modern media”:
Thirteen years ago, in the wake of 9/11, the United States suddenly had to readjust its thinking to asymmetric warfare, the kinds of battles that tiny groups of terrorists can fight against superior military powers. We relearned the tactics of counterinsurgency in Iraq.
But now Europe, the United States, and above all the Ukrainians need to learn to cope with masked warfare—the Russian term is maskirovka—which is designed to confuse not just opponents, but the opponents’ potential allies. As I’ve written, the West urgently needs to rethink its military, energy, and financial strategies toward Russia. But more specific new policies will also be needed to fight the masked invasions that may follow in Moldova or, in time, the Baltic states if this one succeeds.
Americans and Europeans should begin now to rethink the funding and the governance of our international broadcasters in order to counter the new war of words.
Kevin Rothrock points out how badly we are screwing up the information war:
The biggest fumble came this week, when the White House confirmed that CIA Director John Brennan traveled to Kiev last weekend. The Russian government and media have been loudly insisting that American spies orchestrated the overthrow of the Yanukovych government. And now it looked like Russian claims that the U.S. government was helping Kiev crack down on separatists in the Donbas region were true.
For its part, the State Department has been trying to reach out to Russian speakers on the Internet for years, but the crisis in Ukraine has highlighted just how clumsy those efforts are. Earlier this month, Russia’s Foreign Ministry went so far as to lampoon the U.S. embassy to Russia, which tweeted—to the amusement of many—a misspelled hashtag that was supposed to say “the isolation of Russia.” Russia’s diplomats warned the U.S. that it ought to learn how to spell a country’s name before spreading “spam” and offered their proofreading services to the State Department’s press office.
James Bruno compares the Russian and American approaches to diplomacy:
Russia has always taken diplomacy and its diplomats seriously. America, on the other hand, does not. Of this country’s 28 diplomatic missions in NATO capitals (of which 26 are either currently filled by an ambassador or have nominees waiting to be confirmed), 16 are, or will be, headed by political appointees; only one ambassador to a major NATO ally, Turkey, is a career diplomat. Fourteen ambassadors got their jobs in return for raising big money for President Obama’s election campaigns, or worked as his aides. A conservative estimate of personal and bundled donations by these fundraisers is $20 million (based on figures from the New York Times, Federal Election Commission and AllGov). The U.S. ambassador to Belgium, a former Microsoft executive, bundled more than $4.3 million.
By contrast, all but two of Moscow’s ambassadors to NATO capitals are career diplomats. And the two Russian equivalents of political appointees (in Latvia and Slovakia) have 6 and 17 years of diplomatic experience respectively. The total number of years of diplomatic experience of Russia’s 28 ambassadors to NATO nations is 960 years, averaging 34 years per incumbent.