At least when it comes to Tesla:
Tesla Motors CEO Elon Musk has just opened up his company’s patents, saying that the company will not “initiate patent lawsuits against anyone who, in good faith, wants to use our technology.” In a conference call with reporters also on Thursday, Musk added that the company plans on aggressively filing electric car-related patents and opening them to the public as a pre-emptive measure to thwart other companies or potential patent trolls. This also applies retroactively to all currently held Tesla patents.
Will Oremus thinks the move makes perfect sense:
Musk isn’t naive, and Tesla isn’t a charity. Rather, he knows that Tesla’s real battle isn’t with other automakers for leadership of today’s niche market for electric cars. It’s the much greater struggle between electric cars and their gas-powered counterparts.
Viewed in that context, the obstacles to Tesla’s success aren’t the Nissan Leaf and the BMW i3—they’re the constraints of technology, cost, infrastructure, and customer expectations. The more money is put into electric batteries, the cheaper and more powerful they’ll become. The more electric cars there are on the road, the greater will be the demand for regional and national networks of electric charging stations. And guess what company will stand to benefit the most.
Jordan Golson nods:
Tesla needs widespread adoption of electric cars and the easiest way to do that is to get other automakers to sell them too. More electric cars in the world means Tesla’s cars aren’t so weird, and they become an easier sell to a skeptical public. … At the end of the day, the biggest risk for Musk isn’t that BMW or Toyota will steal his technology. It’s that the big automakers might not be interested in electric cars enough to bother building them at all.
Meanwhile, Timothy Lee suggests that electric cars aren’t such a unique case after all:
The standard economic argument for patents assumes that without them, new inventions will be quickly imitated by competitors, destroying the ability of the original inventor to turn a profit. But if you look at the history of actual inventions, this is often not how things work out.
In practice, the biggest challenge many inventors face isn’t fending off copycats, it’s developing a market for the product in the first place. For major inventions, the potential market is usually much larger than the first few firms can hope to serve. The challenge is converting all those potential customers into actual customers. In a new industry, competitors can actually help with this by helping spread news about the invention, pioneering better sales techniques, and developing improvements that make the product more attractive.