The Ingredients Of Innovation

In an excerpt from his new book, The Innovators: How A Group Of Hackers, Geniuses, And Geeks Created The Digital Revolution, Walter Isaacson argues that “the truest creativity of the digital age came from those who were able to connect the arts and sciences”:

They believed that beauty mattered. “I always thought of myself as a humanities person as a kid, but I liked electronics,” [Steve] Jobs told me when I embarked on his biography. “Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s what I wanted to do.” The people who were comfortable at this humanities-technology intersection helped to create the human-machine symbiosis that is at the core of this story.

Like many aspects of the digital age, this idea that innovation resides where art and science connect is not new. Leonardo da Vinci was the exemplar of the creativity that flourishes when the humanities and sciences interact. When Einstein was stymied while working out General Relativity, he would pull out his violin and play Mozart until he could reconnect to what he called the harmony of the spheres.

Speaking with Christina Pazzanese, Isaacson suggests that people in the arts would do well to learn about the sciences:

I do believe that it’s important for people to have an appreciation for the arts and humanities. But I also think that one problem is people who love the arts and humanities are too often intimidated by science and math, and they don’t appreciate the beauty of science and math. They’d be appalled if somebody didn’t know the difference between Hamlet and Macbeth, but they could happily brag that they don’t know the difference between a gene and a chromosome, or an integral and differential equation, or a transistor and a capacitor. So as much as I’d like to lecture the engineers that they should appreciate the humanities, I also think that people from the tradition of the humanities should embrace the beauty of engineering and science, as well.