“The Privacy Paradox”

Claire Cain Miller flags a survey illustrating it:

People harbor equal distrust of advertisers and the government, Pew found. Eighty percent of users of social networks say they are concerned about advertisers or businesses gaining access to their information there, and 70 percent say they are at least somewhat concerned about the government doing so without their knowledge.

Yet highlighting the privacy paradox, 55 percent of people say they are willing to share information about themselves with web companies in order to use their services free, and 36 percent say they appreciate that these services are more efficient because they have access to this information.

The types of digital information that people consider to be most sensitive are their Social Security numbers, health information, the content of emails and phone calls and their location. They are least sensitive about their purchasing habits, media consumption, political and religious views, and the identities of their friends.

People with more education and higher incomes tend to be more sensitive about their online privacy, Pew found. And despite perceptions that young people care little about digital privacy, they often care more than older people.