Clearly-not-a-reader writes: I work for Cision, a global pr/marketing software company. We are looking for sites who have “sponsored content” opportunities, much like advertorials. I was hoping you could tell me whether you and your site The Dish accept sponsored content written by or for brands. If you do, I would love to learn about … Continue reading Guess Which Buzzfeed Piece Is An Ad, Ctd
Just a little nugget of news I missed last month from the phenomenally financially successful site, Buzzfeed. It has a new feature called a Listiclock, which was developed, of course, with Pepsi. Anthony Ha recently marveled at it: Every 10 minutes, the minute display will show a list that’s specifically sponsored by Pepsi — apparently, … Continue reading Guess Which Buzzfeed Piece Is An Ad? Ctd
This one? Or this one? Or this one? Or this one? Or this one? Or this one? Or this one? There’s been an uptick lately in Pepsi stories, for some unfathomable reason. But before you look and find which one was formally paid for, ask yourself whether a copy-writer or a journalist wrote the following … Continue reading Guess Which Buzzfeed Piece Is An Ad?
A bunch of readers are still sounding off: Thought I’d bring this to your attention, vis-a-vis your back-and-forth with Buzzfeed: the Native Advertising Summit, “The first conference dedicated to defining and discussing the future of native advertising.” Unfortunately, the summit is mostly over, but I’m hoping there’s a stream of it. I know a lot of these … Continue reading Guess Which Buzzfeed Piece Is An Ad, Ctd
Back in July, Chris Dixon passed along an email BuzzFeed founder Jonah Peretti sent to the company’s investors detailing their strategy: We care about the experience of people who read BuzzFeed and we don’t try to trick them for short term gain. This approach is surprisingly rare. How does this matter in practice? First of … Continue reading Guess Which Buzzfeed Piece Is An Ad, Ctd
A reader writes: I think your strong aversion to the sponsored content model is due to two factors: 1) your profession 2) your generation. To someone like me (I’m 27), there isn’t much of a difference between ads and content. In both categories, some are worth consuming and some aren’t. I’m just as likely to go … Continue reading Guess Which Buzzfeed Piece Is An Ad, Ctd
Derek Thompson, moderator of last week’s throwdown, sounds off: I wish both sides conceded one final point to the other. I wish Ben conceded that BuzzFeed advertorials are intimate mimics of BuzzFeed articles — it’s not unreasonable to be confused once or twice — and it creates a tension with transparency. BuzzFeed is trying to … Continue reading Guess Which Buzzfeed Piece Is An Ad, Ctd
A tour of tweets from last night’s debate: Strikes me that @sullydish readership is polar opposite of @buzzfeed – loyal returning readers vs link traffic #smwSullyFeed — Dan Stewart (@thatdanstewart) February 21, 2013 “We sell ads. We sell ads that actually don’t suck.” -@buzzfeedben on how @buzzfeed makes money #smwSullyFeed — Rubina Madan Fillion (@rubinafillion) … Continue reading Guess Which Buzzfeed Piece Is An Ad, Ctd
The debate at Buzzfeed really did become quite unusually passionate. I guess my taking on “native advertizing” and “sponsored content” in the belly of the company that has pioneered and thrived off them was a little provocative. But it was also huge fun and aired what I think we all could agree were salient issues … Continue reading Guess Which Buzzfeed Piece Is An Ad, Ctd
Since I’m going to be discussing forms of new media revenue with Friend of the Dish, Ben Smith, later today, I though it might be worth noting some aspects of Buzzfeed’s innovative model, i.e. “sponsored content” or “native advertizing”. I should start by saying I’m not trying to criticize anyone who’s trying to make new … Continue reading Guess Which Buzzfeed Piece Is An Ad
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