Cool Ad Watch

Aug 8 2011 @ 10:32am

Rebecca Cullers notes a first:

As part of the marketing for its new Picanto, the latest version of its smallest model, Kia came up with the world's first nail-art stop-motion animation film. That's right, it put together a micro-nail animation that celebrates the micro features of the car – with 1,200 bottles of nail polish, two hours of painting per nail, and 25 days and nights to complete all the work. Interesting and also weirdly Kia in its quirkiness, the little animation is sure to hit with the target market of city-dwelling ladies who like cute, zippy cars in candy colors.