Hangover Helper

Morning-after alcohol misery isn’t so bad, according to Tom Vanderbilt. In a 1995 issue of The Baffler – which opened its archives to the public this week – he reviewed the then-new Skyy vodka “hangover free” advertizing campaign. For him, he says, “the hangover, that much-maligned malady of the engorging classes, [is] the clearest window onto my inner self, the one device through which all my pretensions in the material world are brought to a crashing halt”:

The hangover is a rich but undervalued element in our culture. In the literature of every age it provides a handy narrative device for slowing down the action and bringing the most elevated characters to a place we’ve all been. In Lucky Jim, for example, Kingsley Amis expertly captures the moment as the novel’s cheerfully bumbling protagonist awakens after a sordid escapade:

The light did him harm, but not as much as looking at things did; he resolved, having done it once, never to move his eyeballs again. A dusty thudding in his head made the scene before him beat like a pulse. His mouth had been used as a latrine by some small creature of the night, and then as its mausoleum. During the night, too, he’d somehow been on a cross-country run and then been expertly beaten up by secret police. He felt bad.

Amis, the poet laureate of the hangover, was one of the few to fathom its intricacies and divine its transcendent qualities—to find, if you will, the spiritual in the spirits. The hangover, he wrote once, is no mere physical affliction, but a “unique route to self-knowledge and self-realization.”

This is usually lost on sufferers of the “physical hangover,” obsessed as they are with feeling fresh again. But as they spend the morning shuffling through the Sunday supplements, unable to finish the simplest articles, drinking tomato juice as the sunlight stalks the living room floor, on come those colossal feelings of guilt, inadequacy, and shame—the metaphysical hangover. The best, and really the only, cure for this condition is to simply acknowledge your physical hangover for what it is, rather than attributing these unsettling thoughts to your job or to your relationship. As Amis puts it, “He who truly believes he has a hangover has no hangover.”

Explore The Baffler‘s back issues here.