The term paper biz is managed by brokers who take financial risks by accepting credit card payments and psychological risks by actually talking to the clients. Most of the customers just aren’t very bright. One of my brokers would even mark assignments with the code words DUMB CLIENT. That meant to use simple English; nothing’s worse than a client calling back to ask a broker — most of whom had no particular academic training — what certain words in the paper meant. One time a client actually asked to talk to me personally and lamented that he just didn’t "know a lot about Plah-toe." Distance learning meant that he’d never heard anyone say the name.