by Chris Bodenner
Reebok puts you in the perspective of a pervy cameraman:
Sophia Lear is "appalled," and points to a piece about the ad:
Two highlights: the study proving the benefit of the shoe (it supposedly works your gluteal muscles 28% more than a regular sneaker) was based on a single study of five women. And I love this:
The shoes are designed only for walking, and because of the instability design, wearers are discouraged from running, jumping and engaging in other athletic activities while wearing them.
So, basically, in the pursuit of a tighter butt, women should not run or play sports, but walk around in a specific (pink) sneaker. Nice.