Dan Frommer proposes ten rules. Number One:
Above all else, factual accuracy and attention to detail. That’s the easiest and best way to build and maintain trust over the long-term. If a fact is wrong, fix it and don’t be shy about it. If an opinion or prediction is wrong, learn from it and consider explaining how you got it wrong.
Which is one reason why bloggers often have a better rep for accuracy and transparency than columnists.
(Hat tip: Delong)
