Copyranter applauds a deceptive but clever campaign:
[W]hen I see stories like this one about the great Rhino, I feel ill. But bravo to Ogilvy Cape Town for pissing people off by bait and switching them with this YouTube hijacking effort. The agency says they increased online signatures for their client, non-profit Forever Wild, by 400%.
And all without spending much, if any, money.
The Dish 