Brian Donovan is unimpressed with the latest social media phenomenon:
It’s literally the least amount of information that can be put in front of you and still make you feel like you’re looking at something. You admire a photo, re-post it if you like, and if you’re feeling particularly frisky, clink on it to see if it links to a recipe or design idea. That’s it. Basically, imagine going to a museum that’s been curated by someone’s hip aunt using magazines and Hallmark cards as her only resource, and you’ve been to Pinterest.