Mr. Generic Republican

Why being generic gives Romney little room to maneuver:

When a poll showing an exploding gender gap in the presidential race was released on Sunday, Romney’s pollster, Neil Newhouse, argued that “it goes beyond Mitt Romney or Newt Gingrich or Rick Santorum to a partisan gender gap. It’s not Romney-specific. I would argue that it’s broader than that.” Newhouse is surely right, but that’s just the point: If the Republican Party has a serious image problem – with women or with any other group of voters – a generic Republican candidate is not going to be well-equipped to separate him or herself from it.