Copyranter calls it "the best organ donor ad you'll ever see":
It ran on the first page of obituary sections in Belgian newspapers back in 2008. It's for the organization Reborn To Be Alive. The ad won a national press award that year. It's not over-the-top visually like most of the ads produced in this category. But it's starkly emotional and effective.
By the way, Copyranter, aka Mark Duffy, hit the blog big-time this week by joining Buzzfeed, in another savvy acquisition by Ben Smith. Mark's double-fisted greeting here. And read how he wants to give a Business Insider blogger a fist to the face.
The Dish 