A reader writes:
I am no fan of the MPAA, but how many people have heard of Bully thanks to The Weinstein Company challenging its rating in the press? Make no mistake, this is as much about savvy marketing as it is censorship. (See also the Weinsteins' handling of Clerks and Blue Valentine.)
Another suggests the same:
While the MPAA is easy to criticize, I don't really buy the argument that the makers of this documentary are upset because an R-rating will make it harder for kids to see it. The statistics that you cited about how an R-rating affects the odds of winning an Oscar are probably closer to the mark. If their highest priority was to have this film seen by bullies and their victims, they should have released it direct to the Internet and cable TV.
How many people go to theaters these days? How many go to see documentaries in theaters? And how many children will go to the theater to watch a documentary?
Moreover, everyone knows what the movie is about. So any child who is a victim of bullies would be mortified to be seen going into or out of a theater playing Bully whether or not they are accompanied by their parents. It would just be one more thing that the bullies would tease the victims about.
Dan Savage's "It Gets Better" series is online, allowing kids and young adults to see it in private, so that none of their family, friends or, perhaps, their own personal bullies can see them watching it. What if, instead of doing "It Gets Better" on the Internet, Dan made a documentary called "Gay Boys Should be Really Happy!" and released it to theaters? How many 14-year-old boys would you see buying tickets to that one?
So if they really care about the kids, and want their documentary seen by as many bullies and victims as possible, the makers of Bully should release it to cable TV and the Internet. And they should also create a PG-13 version with bleeps so that it can be shown in schools. But having artistes throw a tantrum over the MPAA is not going to help any kids.
Another:
Andrew O'Hehir posted a picture of the film's scrawny victim above his article, equivocated the MPAA with the bullies in the film ("In short, the MPAA has sided with the bullies and creeps") and informed us that the film is too altruistic and important to not be seen by unaccompanied kids under 17. There's an intellectually honest case to be made against the MPAA that doesn't involve barnacling onto the celebrity cause du jour, but O'Hehir doesn't bother.
So, what makes Bully important, exactly?
Even among the glowing early reviews is an acknowledgement that the film's scope is extremely narrow: it's restricted to five intimate stories in red state America and it provides no statistical evidence about anything. Statistical evidence seems to be the bugaboo of the Bullying Epidemic hype men; for all the heartbreaking anecdotal stories of bullied kids on YouTube, Ellen, etc. no one has bothered to present evidence that schoolyard bullying is increasingly dangerous, increasingly prevalent or how it's unique to the ancient dilemma of natural human cruelty.
From the early reviews, it also appears that Bully doesn't take on the burden of explaining the nature of bullies, or where they come from … or, that bullies are often in need of as much help and compassion as the bullied themselves.
As with Kony2012, if a complicated cause is presented as too altruistic and two-dimensional to be real, it's usually emotional rage-fuel crafted by an opportunist.