By putting it on screen:
From poet-developer duo Amaranth Borsuk and Brad Bouse, and Siglio Press, comes Between Page and Screen — a remarkable "digital pop-up book" that tells the love story of the letters P and S through minimalist, wordless black-and-white geometric patterns that spring to life and summon the text when looked at through a webcam. … At once contrasting and complementing the augmented reality technology is an exquisite original book letterpress-printed and hand-bound on fine press paper. What emerges is a beautiful meditation on where the heart of a book really resides — in the medium, be that page or screen, or in the reader’s experience and imagination.
More on the technology behind the book here. The authors explain why they chose augmented reality:
On its own, the book provides only minimalist grid shapes and the screen provides only the reader/viewer's image. But when the two are paired, the text appears – and it's at that very juncture where the reader's image and the book object meet that the words arise.
The Dish 