Tim Rogers applauds JC Penney for a new Father's Day ad:
The copy reads: "First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two." According to Gawker, the two guys in the ad are "real-life dads Todd Koch and Cooper Smith,” and those are their kids, Mason and Claire. And, as Gawker points out, the ad looks like a response to the failed boycott organized by the anti-gay nutjob group One Million Moms. I like the execution of the ad. I like the copy. And I like its middle-finger attitude to uptight folks everywhere.
Previous props for JC Penney's two moms ad here.
The Dish 