Although cool is hardly the right word here. Copyranter comments on the award-winning ad:
Doing an effective child abuse awareness print campaign is nearly impossible. I've seen so many bad ads in this category over the years. These executions, via Y&R Mexico, are not perfect (readable typefaces, please, art directors). But they at least make a clear, memorable powerful point. Copy: "70% of abused children turn into abusive adults. Donate at savethechildren.mx"
The Dish 