Cool Ad Watch

Lego_aus_05

From Down Under:

LEGO is celebrating 50 years in australia with an array of installations across the country, with the most recent set up in the rural town of broken hill, new south wales. residents of the outback locale were surprised to wake up to a life-size forest made up of 15 four-meter high pine trees and flower sets recreated to a 1:1 ratio of the original pieces, and then supersized to be 66 times bigger. the enormous toys speckle the living desert, contrasting red dust plains and blue skies as a part of the brand's 'festival of play'.