by Zoë Pollock
Balaji Prabhakar wants to reduce traffic congestion "by offering 'credits' for people who travel outside of the main commuting time." The credits can "be redeemed for a chance to play an online game for cash prizes":
“People like incentives more than penalties,” explained Donald Shoup, a professor of urban planning at the University of California, Los Angeles, in an e-mail sent to Ars Technica. … “That’s why restaurants give early-bird discounts rather than, say, increase prices at 6pm,” he added.
The Dish 