The Dumb Jock Shtick

by Patrick Appel

Noreen Malone labels Ryan Lochte a "himbo":

Lochte is not as dumb as he’s playing on TV. Setting aside the unavoidable fact that elite athleticism requires intelligence: Any competitive swimmer does plenty of mental math to calculate his splits in practice every single day. Lochte knows his multiplication tables. Look at the gleam in his eye, and the expectant way the reporter asked the question. He also knows his brand—and that brand is himbo. As Lauren Bans explained in GQ recently, “It’s not like idiots only recently became amusing. But none of them were quite as blatantly objectified as today’s himbos. We’ve been building toward this moment, and now we’ve fully embraced the existence of the insipid-on-the-inside, bronzed-on-the-outside male sex object. Turning on the TV these days is kinda like being at a bachelorette party. Never have the lusting-for and laughing-at impulses blended so seamlessly.”