Sulome Anderson reveals how the fast-food giant's new products tailored to local tastes helped it power through the Great Recession. Take the BigSpicyPaneer Wrap for instance:
This fast food take on a common Indian street food is both spicy and vegetarian, making it a hit at the 271 McDonald's locations in India. Made with breaded paneer, a type of South Asian cheese, the BigSpicy Paneer Wrap is one of many vegetarian McDonald's innovations, which have been so successful that the chain plans to open two all-vegetarian locations in India next year.
(Photo: An Indian delivery driver for McDonald's parks his motor scooter while another prepares to take off with a delivery for a customer in Bombay. By Rob Elliott/AFP/Getty Images)
The Dish 