Shanghaiist introduces us to Liu Xianping:
A 72-year-old grandfather, Liu Xianping, has become something of an internet sensation after he began modelling for his granddaughter's online clothing store. Liu's granddaughter runs Yuekou, a partnership between herself and four other recent college graduates. While Liu was helping the girls unpack, "he picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting."
Why unacceptable for someone like me to wear women’s clothes? Modelling for the store is helping my granddaughter and I have nothing to lose. We were very happy on the day of the shooting. I’m very old and all that I care about is to be happy.
The free market has responded: the "store's sales have apparently increased fivefold since Liu starting modelling."