The Dish Model, Ctd

Jeff Bercovici reports that The Atlantic is also exploring a meter for its digital content:

“Paid content is going to be a big area of focus for us,” says Scott Havens, The Atlantic’s president. Havens is in the process of putting together a “paid content SWAT team” whose brief will include everything from overhauling The Atlantic’s tablet products to experimenting with a metered pay wall like the one The New York Times implemented two years ago. “It’s not definitely happening, but it’s definitely part of the mix,” Havens says of the metered model. “We’re watching what’s going on out there, and I think the conditions are right for experimentation.”