Copyranter claps over a series of national flags like the one above (of Somalia):
The campaign is for Grande Reportagem, a Portuguese news magazine. It is what all print ad campaigns should be: simple and brilliant. It stops me, I read it, I get it — all in less than five seconds. The ads make me want to watch the program. Sure, the statistical representations are exaggerated, but creative license is approved here because the points made are accurate. The ads aren’t new, but they’ve been circulating on several ad posting sites this week, and I hadn’t seen them before. Ad agency: FCB, Lisbon.
Update from a reader:
That ad campaign has some obvious errors. Nearly half the population in Angola has HIV? The CIA World Factbook and Wikipedia put the number at around 3%. And that graphic suggesting that about two-thirds of Brazilians live on less than 10 dollars a month? Poverty is still bad in Brazil, but nowhere near those levels. The federal minimum wage is around $340/month.
I know the Buzzfeed post acknowledges the stats are exaggerated, but then what’s the point? What are the odds the average viewer will know that? Or that the ad campaign itself has that disclaimer?
The Dish 