Copyranter proclaims that “New Zealand produces the best PSAs in the world”:
Titled “Blazed — Drug-Driving in Aotearoa” (Aotearoa is the Māori name for New Zealand), this spot is an instant Advertising Hall of Fame Drugs PSA classic. The ad was just launched on Māori Television. These kids are so perfect, so natural — this is how you do a drugs ad, unlike all the laughably ineffective, preachy American drug PSAs. …
Back in 2011, Kiwi ad agency Clemenger BBDO created one of the best drunk-driving ads I’ve ever seen, “Legend.” Watch it [here].
The Dish 