Copyranter considers it “the only 9/11 ad to ever get it right”:
It’s not an ad in the traditional sense, but it is an ad, make no mistake— but you can call it “branded content,” if it makes you feel better. And granted, it’s a lot easier to be classier with a ballet 9/11 ad than say, a 9/11 ad for smartphones.
But, as a New Yorker, this video hit me hard. It is beautiful. It is moving. It is New York. “New Beginnings” features NYCB principal dancers Maria Kowroski and Ask la Cour performing on the 57th-floor terrace of Four World Trade Center in lower Manhattan, according to Adweek. The music is part of Christopher Wheeldon’s “After the Rain” pas de deux — signifying new beginnings in New York City. The video was posted at sunrise on 9/12/13.
The Dish 